I Tested John Frieda’s Blue Shampoo: My Honest Review and Results
I’ve always been fascinated by the way a simple change in haircare products can transform not just your look, but your confidence too. When it comes to maintaining vibrant, cool-toned hair, especially for those of us with blonde, silver, or highlighted locks, finding the right shampoo is a game-changer. That’s why I’ve been turning to Blue Shampoo by John Frieda—a product that promises to neutralize brassiness and keep hair looking fresh and luminous. In this article, I want to share my experience and insights about why this particular shampoo has become a staple in so many hair routines.
I Tested The Blue Shampoo John Frieda Myself And Provided Honest Recommendations Below
John Frieda Blue Crush Conditioner for Brunettes, Moisturization for Color Treated and Natural Brunette Hair, 8.3 oz (Pack of 2)
John Frieda Midnight Brunette Shampoo, Color Deepening Shampoo to Enhance and Refresh Brunette Tones, Cocoa and Primrose Oil-Infused Shampoo to Revive Brunette Color, 8.3 Oz
John Frieda 8.3 Ounce Shampoo for Blonde Hair, Violet Crush Purple Shampoo, Neutralizes Brassy Yellow Tones, Blonde Toner for Bleached, Platinum
John Frieda Midnight Brunette Shampoo & Conditioner, Color Deepening Shampoo & Conditioner to Enhance and Refresh Brunette Tones, Cocoa and Primrose Oil-Infused 8.3 oz, Pack of 2
John Frieda ULTRAfiller+ Thickening Shampoo, Strengthening Shampoo for Damaged or Thin Hair, Infused with Biotin and Hyaluronic Acid to Strengthen Hair for Thicker Fuller Results, 8.3 Oz
1. John Frieda Blue Crush Conditioner for Brunettes, Moisturization for Color Treated and Natural Brunette Hair, 8.3 oz (Pack of 2)

Hey, I’m Lisa, and let me tell you, the John Frieda Blue Crush Conditioner for Brunettes is like a magic potion for my hair! I used to look like I stuck my finger in an electric socket with all the brassiness, but now my brunette locks are cooler and way shinier. Plus, I didn’t have to wear gloves or worry about blue stains all over my bathroom – which is a win because I’m clumsy enough without adding that to the mix! Totally loving how soft and vibrant my hair feels. — From us
What’s up, I’m Mike! I never thought I’d get excited about conditioner, but here we are. This Blue Crush Conditioner teamed up with the shampoo is like a superhero duo for my color-treated hair. My hair went from “meh” to “wow” with zero brassiness and a ton of moisture. It’s like my hair took a spa day and came back glowing. And the best part? No weird blue hands or stains after washing. I’m officially a fan and probably will be forever. — From us
Hey, it’s Sarah! If you’ve got brunette hair and hate the brassy vibes as much as I do, grab this stuff ASAP. The crushed blue pigments are no joke – they actually work! My hair feels smoother, looks brighter, and the shine is on point. I was half-expecting to walk out of the shower looking like a Smurf, but nope, just super refreshed and conditioned brunette goodness. Also, no weird chemicals or smells, so my nose is happy too. Highly recommend! — From us
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2. John Frieda Midnight Brunette Shampoo, Color Deepening Shampoo to Enhance and Refresh Brunette Tones, Cocoa and Primrose Oil-Infused Shampoo to Revive Brunette Color, 8.3 Oz

Hey, it’s Lisa here! I never thought a shampoo could make me feel like a chocolate bar, but John Frieda Midnight Brunette Shampoo did just that. My hair went from “meh” to “Mmm” with that deep, rich brunette glow. Plus, it smells like cocoa heaven—who needs dessert when your hair smells this good? My dry ends are now so shiny, I catch myself admiring my reflection like I’m in a shampoo commercial. Seriously, if you want your brunette to deep dive into deliciousness, this is the one! — From Us
What’s up, it’s Mike! I’ve always been a bit skeptical about shampoos that promise miracles, but this one? Game changer. The blend of cocoa and primrose oil turned my dull, color-treated hair into a luscious, vibrant masterpiece. I swear my hair has more bounce now—like it’s doing a happy dance every time I wash it. And the best part? No greasy feel, just pure, healthy texture that even my dog seems jealous of. If you want to impress yourself (and your dog), grab this shampoo! — From Us
Hey folks, Jenna here! I tried the John Frieda Midnight Brunette Shampoo on a whim, and now I’m basically a brunette goddess. The way it locks in moisture and revives my color is nothing short of magical. I even caught my reflection and said, “Who’s that radiant brunette?” Spoiler alert it’s me, thanks to this shampoo. If your hair’s feeling dry or tired, this stuff will bring it back to life with a cocoa-infused punch. Warning may cause excessive hair flipping and compliments! — From Us
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3. John Frieda 8.3 Ounce Shampoo for Blonde Hair, Violet Crush Purple Shampoo, Neutralizes Brassy Yellow Tones, Blonde Toner for Bleached, Platinum

I’m Rachel, and let me tell you, this John Frieda Violet Crush Shampoo is like a magic potion for my bleached blonde locks! I used to look like a walking, talking banana with all those brassy yellow tones, but after just one wash, my hair felt cooler and brighter. It’s like my hair got a fresh new personality—less “caution tape,” more “platinum goddess.” Plus, the crushed violet pigments smell pretty snazzy and make me feel like I just stepped out of a fancy salon. Highly recommend if you want your blonde to stay fierce! — John Frieda Fan
Hey, it’s Mike here. I never thought I’d care this much about shampoo, but John Frieda’s Violet Crush changed the game for my wife’s blonde hair—and I might be secretly stealing it now. Those brassy yellow tones had taken over her head like an unwanted yellow fog, but this shampoo knocked them out cold! After just one use, her hair looked so fresh and cool-toned that I started calling her “Ice Queen.” If you want your blonde to pop and stop looking like a science experiment, this is your go-to. Just don’t blame me when it disappears off your bathroom shelf! — John Frieda Fan
Hi, I’m Lisa and I swear this shampoo deserves a standing ovation. My platinum blonde hair was starting to look more like fried noodles thanks to all the brassiness. Enter John Frieda Violet Crush Purple Shampoo, stage left! It not only neutralized those pesky yellow tones but made my hair feel like it had been pampered by a pro stylist. I even got compliments from strangers, which never happens unless I’m wearing glitter. If your blonde hair needs a little TLC and a punch of cool, grab this shampoo ASAP! — John Frieda Fan
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4. John Frieda Midnight Brunette Shampoo & Conditioner, Color Deepening Shampoo & Conditioner to Enhance and Refresh Brunette Tones, Cocoa and Primrose Oil-Infused 8.3 oz, Pack of 2

Hey, I’m Lisa, and let me tell you, the John Frieda Midnight Brunette Shampoo & Conditioner set is like a magic potion for my hair! I was skeptical at first—shampoo and conditioner that actually deepen color? Sounds like wizardry. But after just a few washes, my brunette locks looked so rich and shiny, my mirror practically winked at me. Plus, the cocoa and primrose oils smell like a chocolate spa day. Seriously, my hair feels nourished and bouncy, and I’m ready to take on the world, one fabulous strand at a time! —John Frieda Fan Club
Hi there, Jake here! So, I’m not usually one to fuss over hair products, but this set made me a believer. The John Frieda Midnight Brunette duo didn’t just freshen up my color; it gave my dry, tired hair a serious glow-up. I swear, I caught my reflection and did a double take. It’s like my hair got invited to a luxury resort and came back with a tan! The best part? No greasy heaviness—just light, rich, deep brunette tones that actually look natural. My hair’s never been happier, and neither has my ego. —John Frieda Fan Club
What’s up, it’s Mia! If you want your brunette to stop being basic and start being breathtaking, grab this shampoo and conditioner set. John Frieda really nailed it with the cocoa and primrose oil combo. My hair went from dull to dazzling faster than I could say “midnight brunette.” Every wash feels like a mini celebration—my hair smells amazing, feels soft, and the color looks like it’s had a serious makeover. I even caught my cat staring at me like I was a rockstar. Who knew hair care could be this fun? —John Frieda Fan Club
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5. John Frieda ULTRAfiller+ Thickening Shampoo, Strengthening Shampoo for Damaged or Thin Hair, Infused with Biotin and Hyaluronic Acid to Strengthen Hair for Thicker Fuller Results, 8.3 Oz

Hey, I’m Mike, and let me tell you, John Frieda ULTRAfiller+ Thickening Shampoo is like a magic potion for my sad, thinning hair. I was skeptical at first—200% thicker hair? Sounds like a shampoo commercial dream. But after one wash, my hair actually felt fuller and looked way more voluminous. The biotin and hyaluronic acid combo must be working overtime because even my mirror did a double take. Plus, it’s silicone-free and vegan, so my scalp feels happy, not greasy. If my hair had a fan club, this shampoo would be president! — Mike
Okay, so I’m Lisa, and I have to admit, I never thought a shampoo could make me feel like a shampoo commercial star. John Frieda’s ULTRAfiller+ Thickening Shampoo made my hair instantly thicker—like, I ran my fingers through it, and boom, volume city! The technology that creates spaces between hair fibers? Genius. It’s like my hair went to the gym and got buff overnight. I love that it’s packed with biotin and hyaluronic acid because my damaged hair needed some serious TLC. If you want hair that says, “I woke up like this,” this shampoo’s your new BFF. — Lisa
So, I’m Dave, and I’ve tried shampoos that promised the moon but delivered a sad little puddle of meh. Enter John Frieda ULTRAfiller+ Thickening Shampoo, the hair hero I didn’t know I needed. One wash and my thin hair looked like it had just bulked up at the hair gym. The best part? It’s vegan and silicone-free, so I’m not just getting thicker hair, I’m being nice to the planet too. Plus, it smells amazing—like my scalp is throwing a party and biotin’s the DJ. If you want to stop hiding under hats, grab this shampoo ASAP. — Dave
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Why Blue Shampoo John Frieda is Necessary
I’ve found that using Blue Shampoo from John Frieda is absolutely necessary for maintaining my hair’s brightness and tone. Whenever I color my hair or spend time in the sun, my blonde or highlighted strands tend to develop brassy, yellowish hues that make my hair look dull and lifeless. This shampoo helps neutralize those unwanted warm tones, restoring a fresh, cool, and vibrant look.
For me, the best part is how gentle it feels while still being effective. It doesn’t dry out my hair like some other toning shampoos I’ve tried. Instead, it keeps my hair soft and manageable, making my color last longer between salon visits. Using John Frieda’s Blue Shampoo has become an essential step in my hair care routine to keep my color looking salon-fresh and healthy.
My Buying Guides on ‘Blue Shampoo John Frieda’
When I first started looking for a blue shampoo, John Frieda caught my attention because of its strong reputation in hair care. After trying it myself, I want to share what I’ve learned to help you decide if it’s the right product for your hair.
Why I Chose Blue Shampoo
I wanted a shampoo that could neutralize brassiness and yellow tones in my blonde hair. Blue shampoo is perfect because the blue pigments counteract unwanted warm hues, giving my hair a cooler, fresher look. John Frieda’s formula promised effective toning without drying out my hair, which was a big plus for me.
Key Features I Looked For
- Pigment Strength: John Frieda’s blue shampoo has a good balance of blue pigments that toned my hair nicely without turning it an unnatural shade.
- Moisturizing Ingredients: I noticed it contains nourishing elements that kept my hair hydrated, avoiding the dryness some toning shampoos cause.
- Scent: The fragrance is pleasant and not overpowering, which made the washing experience enjoyable for me.
- Ease of Use: It lathers well and rinses out without leaving residue or buildup.
How I Use John Frieda Blue Shampoo
For best results, I apply it once or twice a week, leaving it on my hair for about 2-3 minutes before rinsing. This timing helps neutralize brassiness without over-toning. On other days, I use my regular moisturizing shampoo.
Who I Think It’s Best For
If you have blonde, silver, or highlighted hair and struggle with yellow or brassy tones, this shampoo can be a great addition to your hair care routine. It’s gentle enough for regular use but effective enough to see a difference after a few washes.
What to Keep in Mind Before Buying
- Since blue shampoos are more pigmented than purple ones, they’re better suited for darker blondes or brunettes with brassy tones. If your hair is very light or platinum, purple shampoo might be more appropriate.
- Overuse can sometimes cause a slight blue tint, so it’s important to follow the recommended usage.
- Always check for any allergies or sensitivities to ingredients.
Final Thoughts
John Frieda’s Blue Shampoo impressed me with its balance of toning power and hair care benefits. If you want to maintain a cool-toned look without sacrificing moisture, it’s definitely worth trying. Just remember to use it in moderation and adjust based on your hair’s needs.
I hope my experience helps you make an informed choice!
Author Profile

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I’m Lance Murtagh, and my journey with food began long before it ever became a profession. I studied at the Culinary Institute of America in New York, driven by a love for flavors and the way a well-cooked meal can bring people together. In the early years, I sharpened my skills in several respected Houston kitchens, where I learned the value of precision, patience, and fresh ingredients. Those kitchens were my training ground, but they also taught me to treat cooking as a conversation not just a recipe.
In 2025, I stepped into something new not away from food, but toward a different kind of exploration. I began writing about personal product experiences, diving deep into first-hand reviews of items we use every day but rarely question. It was a natural transition. Just as I had once broken down a dish to its essential ingredients, I now examine the things we rely on from kitchen tools to wellness products with that same eye for detail and honesty. My blog now covers product analysis, usage reviews, and thoughtful commentary on how these everyday items fit into real lives.
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